Starbucks has a whole crew of people who do nothing but study their customers. They study the obligatory demographics, as should any business. They step a little further and study things such as:
- Do customers buy more when there are certain colors near the register
- Do customers tend to shy away from certain products during certain times?
…and so on.
But they also try to get into the customers mind (and mess with it a little bit). Click to continue »
