With every TV newscast, radio program and newspaper screaming about the recession, this is the perfect time to be spending.

No, I’m not nuts.

Think about it.  Everyone is saying it’s time to cut back.  And nearly everyone is.  Your competition probably is.  They’ve cut their advertising.  They’ve even cut employees.  The marketing budgets are being sliced – but why?  If everyone is cutting their spending, that means there are a lot of open markets that you can get in to.  This is the time to start building the foundation for your future.

Mom & Pop, listen up.

When you start building now, you’ll be way ahead of the big dogs when the economy recovers.  And it will recover.  That’s not a question, it’s a fact.  A year from now when companies are finally starting to put a little money back into their marketing budget, you’ll have a stronghold that’s going to be hard for them to break through.

Build now while the gettin’ is good.