Will Hanke

Local Search Engine Marketing and Optimization
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June 25, 2008

Six Degrees of Twitter    Author: Will


Posted in social media | |

Bored and looking for something to do?

Go to your twitter page.

Click on a picture of someone you’re following.

Now do this at least 6 more times.  You can’t look at who you’re clicking on, just click.

Once your on some page (hopefully someone you’ve never met/seen before), try to get back to your twitter page in 6 clicks or less.

This post has no SEO value whatsoever, Just for fun.  Although there are probably some deep things we could learn (but I’m not going to waste my time trying to figure out what they are.  This is enough of a time-waster as it is…)

June 24, 2008

Facebook Friends Who Really Aren’t    Author: Will


Posted in SEO, social media | |

I’ve got a weird problem, and probably one that people see all the time.

I keep getting these friend requests from people in the SEO industry, but I don’t know them.  Do I accept?


Posted in Marketing | |

Here’s a cool way to get some possibly original content for a local community-based website.

Watch the local newspapers for articles written by freelance writers.  These local newspapers often don’t have a website, but are usually pretty stable in their small market area.

Hence the writers are getting published in the paper, but possibly not online.  So why not contact them and ask them if they’d like to be featured on your website as a writer for that local niche?  They’d probably be happy to get more attention, and you’ll get free local content.

I used to write an IT column for the Missouri Jaycees newspaper.  They were thrilled to have content for their newspaper, and I was excited to get the byline (and mention my website).  Had they put that online, I’d have more links and more exposure.  Win win.

If you run a local community or small business website and are needing ideas on how to get some free press, why not piggyback off the local items of interest?

There are two top news stories this week in Saint Louis.

  • Flooding

I’ve already started a photo contest related to the flooding.  Take a picture of flooded areas, or perhaps a teenager filling a sandbag, or perhaps an elderly gentleman donating water to workers.  I’ll post the pictures, send out a press release about my contest, and get more traffic and brand recognition.  The winner will get a $25 gas card, which appeals to pretty much everyone nowadays.

  • Anheuser Busch Takeover

Several ‘web-people’ have already taken advantage of this, launching sites such as SaveBudweiser and SaveAB. Smart because they’re getting free mentions on all the news broadcasts, radio stations and links galore from beer lovers and proud Saint Louis bloggers.  They’ve started petitions (even if useless, these encourage people to spread the word about the website) and forums to discuss the takeover.

Check out the news. Even if its depressing, there is still plenty of goodness to be found if you’ve got a somewhat creative mind.  People are happy to jump on a bandwagon, all you have to do is hook up the tractor and get in front of them.

Many of my readers wonder if they’ll ever get to the point where they’re making a decent income from their online affiliate programs. Well, I’m here to tell you that yes there will be a day when you’ll be able to quit your ‘regular’ job and live off the income that your websites take.

I started doing Internet marketing in 2006. I had no idea what I was doing. I bought an ebook (no longer available) and was inspired to give it a whack. I made some MFA pages and after several months got to about $5/day.

That sucked. But it was enough to keep me motivated.

Two years later and I’m pulling in a nice set of checks each month. Usually I deposit them and put most of the money back into my business, and I spend some on the kids.

But this month I thought I’d treat myself. And I did.

That’s me this past weekend on a 57 foot charter boat off the coast of Alabama. I’m fighting an Amber Jack and eventually I win.

I took my 15 year old son, left Friday, rented a nice apartment on Dauphin Island, and drove back on Monday. The entire 4-day trip was paid for with just two checks from affiliate marketing. It was awesome.

So for you that are wondering if you’ll get there, you will. Stick with it, learn some search optimization for your website, build links and you’ll have checks bigger than mine. Then you can tell me about your adventure.

June 11, 2008

The Job Interview    Author: Will


Posted in funny | |

For those of you that know a little about me, you’ll enjoy this…

The Job Interview

A guy goes to the Post Office to apply for a job.

The interviewer asks him, ‘Are you allergic to anything?’

He says ‘Yes - just caffeine’

Have you ever been in the service?

Yes,’ he says. ‘I was in Iraq for two years.’

The interviewer says, ‘That will give you 5 extra points toward employment,’ and then asks, ‘Are you disabled in any way?

The guy says, ‘Yes 100%…an IED exploded near me and blew my testicles off.’

The interviewer tells the guy, ‘O.K. In that case, I can hire you right now. Normal hours are from 8 AM to 4 PM.

You can start tomorrow at 10:00 - And plan on starting at 10 AM every day.’

The guy is puzzled and says, ‘If the hours are from 8 AM to 4 PM, why don’t you want me to be here before 10 AM?*

‘This is a government job,’ the interviewer says. ‘For the first two hours we just stand around drinking coffee and scratching our balls. No point in you coming in for that.’

This summer, on Wednesdays and Thursdays at the Wehrenberg theater in Arnold Missouri, you can bring your kid and watch a kid-themed movie for free.  First come, first served, no rainchecks.

What a brilliant idea.  Their marketing team hit this nail on the head.

  • Moms (and Dads) can give their kids something to do during summer break
  • Moms (and Dads) will spend money on snacks
  • The theater makes money that otherwise would have never been made by opening the theater at ‘off times’ that they are normally not open
  • Families are exposed to the theater’s branding and a positive experience (free for the parents, fun for the kids)

This is the kind of thinking that most marketing people don’t get.  Or worse yet, upper management freaks out at the word “free”.  Thing is, they’ll be way ahead on this deal by offering these free movies.  Good move, Wehrenberg!


Posted in funny | |

I’ve already informed my wife that I want the new 3G iPhone and that I’ll be canceling my current Treo with Sprint.

If you were one of the unfortunate souls (aka early adopters) and now you’re wishing you could do something with your 1gen iPhone when you get your new one, there’s hope.

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