Comments on: SEO Costs and “Free” Traffic http://www.willhanke.com/2008/04/21/seo-costs-free-traffic/ Local Search Engine Marketing and Optimization Wed, 20 Aug 2008 23:18:23 +0000 http://wordpress.org/?v=2.6 By: Will http://www.willhanke.com/2008/04/21/seo-costs-free-traffic/#comment-825 Will Wed, 23 Apr 2008 13:46:17 +0000 http://www.willhanke.com/?p=100#comment-825 Hey Scott, great question. You're in St. Louis, huh? I apologize for being a bit vague in my terminology. An SEO Campaign could really be both of the things you mention above. In my mind, though, most small businesses have a website, no matter how pitiful it may be. And most aren't too focused on branding (if at all). So to me an SEO campaign for most small business would include a full redesign, including framework, keyword research, and even possibly building a new brand (including logo, colors, domain name, etc). I'm constantly surprised by how many SMBs don't even have a consistent logo. Hey Scott, great question. You’re in St. Louis, huh? I apologize for being a bit vague in my terminology. An SEO Campaign could really be both of the things you mention above.

In my mind, though, most small businesses have a website, no matter how pitiful it may be. And most aren’t too focused on branding (if at all).

So to me an SEO campaign for most small business would include a full redesign, including framework, keyword research, and even possibly building a new brand (including logo, colors, domain name, etc). I’m constantly surprised by how many SMBs don’t even have a consistent logo.

]]> By: Scott Allender http://www.willhanke.com/2008/04/21/seo-costs-free-traffic/#comment-823 Scott Allender Wed, 23 Apr 2008 04:20:23 +0000 http://www.willhanke.com/?p=100#comment-823 When you say an SEO campaign, are you referring to optimizing existing content, or inventing processes/frameworks for future content or both? What's the nature of the small business? Is this the first site, a rebranding? When you say an SEO campaign, are you referring to optimizing existing content, or inventing processes/frameworks for future content or both? What’s the nature of the small business? Is this the first site, a rebranding?

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