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SEO Costs and “Free” Traffic

Written by Will on April 21st, 2008

Just how much is an SEO campaign for a small business? And if you do it, will you get free traffic?

Andrew Shotland discusses the true cost of SEO

Search Engine Land talks about free traffic

 

Posted in free stuff, small business, traffic |

2 Comments so far ↓

  1. Scott Allender says:
    April 22, 2008 at 10:20 pm

    When you say an SEO campaign, are you referring to optimizing existing content, or inventing processes/frameworks for future content or both? What’s the nature of the small business? Is this the first site, a rebranding?

  2. Will says:
    April 23, 2008 at 7:46 am

    Hey Scott, great question. You’re in St. Louis, huh? I apologize for being a bit vague in my terminology. An SEO Campaign could really be both of the things you mention above.

    In my mind, though, most small businesses have a website, no matter how pitiful it may be. And most aren’t too focused on branding (if at all).

    So to me an SEO campaign for most small business would include a full redesign, including framework, keyword research, and even possibly building a new brand (including logo, colors, domain name, etc). I’m constantly surprised by how many SMBs don’t even have a consistent logo.

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