Just how much is an SEO campaign for a small business? And if you do it, will you get free traffic?
Andrew Shotland discusses the true cost of SEO
Search Engine Land talks about free traffic
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Saint Louis MO Search Engine Marketing and Optimization
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When you say an SEO campaign, are you referring to optimizing existing content, or inventing processes/frameworks for future content or both? What’s the nature of the small business? Is this the first site, a rebranding?
Hey Scott, great question. You’re in St. Louis, huh? I apologize for being a bit vague in my terminology. An SEO Campaign could really be both of the things you mention above.
In my mind, though, most small businesses have a website, no matter how pitiful it may be. And most aren’t too focused on branding (if at all).
So to me an SEO campaign for most small business would include a full redesign, including framework, keyword research, and even possibly building a new brand (including logo, colors, domain name, etc). I’m constantly surprised by how many SMBs don’t even have a consistent logo.