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I’ve been a volunteer at the local library for several years, teaching classes on HTML, blogging and SEM. The classes are 3 to 4 hours long, and I always have a great time.
Well this year I’ve decided to only teach one class, my marketing (SEM/SEO) class. The class in the past was always called Marketing Your Business Website. I named it that so that I could (hopefully) target business owners to sign up. In the local newspaper, they list it as “Seminar on marketing your business website”.
This year, however, I’d like to do a little test. I’ll be teaching the same class, but each monthly class will have a different name. I want to see how many people and what demographic of people sign up for the different classes.
So far I’ve come up with the following names (thanks to some friends in the WebmasterRadio chat)
Do you have any other suggestions?
People have problems with the simple things like email attachments. My suggestion, dumb down the class description. To the point and simple.
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Help Customers Find Your Website?
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Websites are Useless if they can’t be found!
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Comment by Doug B. — February 19, 2008 @ 9:36 pm
[...] two weeks ago I received an email from a lady who took one of my classes about two years ago. She was looking for a website redesign for her [...]
Pingback by St. Louis SEO / Local SEO Will Hanke - » When You Need Your Website “Yesterday”, Don’t Call Me — March 12, 2008 @ 10:09 am