Will Hanke

I’ve been a volunteer at the local library for several years, teaching classes on HTML, blogging and SEM. The classes are 3 to 4 hours long, and I always have a great time.

Well this year I’ve decided to only teach one class, my marketing (SEM/SEO) class. The class in the past was always called Marketing Your Business Website. I named it that so that I could (hopefully) target business owners to sign up. In the local newspaper, they list it as “Seminar on marketing your business website”.

This year, however, I’d like to do a little test. I’ll be teaching the same class, but each monthly class will have a different name. I want to see how many people and what demographic of people sign up for the different classes.
So far I’ve come up with the following names (thanks to some friends in the WebmasterRadio chat)

• Improving Your Search Engine Placement
• Your Website is Useless if No One Can Find It
• Attracting Customers with Search Marketing
• Why Your Website Isn’t Listed in Yahoo
• Improving Your Website’s ROI
• Your Business on Page One of Google
• Destroy Your Competition on Google
• Helping Customers Find Your Website
• How Romanian Kids Make More on the Internet than You Do as a Grocery Clerk (ok maybe not that one)

Do you have any other suggestions?

Will Marketing, beginner sem, networking, seminars

Well 2008 will be the year that I finally plan on going to not one - but two conferences!

Those of you that read my site already know that I’m a Local Search nut. The money is too easy and ranking isn’t very hard either. So I’ll be going to SMX Local for sure.

And the other one I would like to go to is the big one in San Jose. Since that is the week that my kids start school, I kinda doubt I’ll be able to make it. So I’ll probably be looking for another conference. Maybe SES Chicago, although I hear it’s not all that great.

Will Marketing, conferences, networking, seminars