Will Hanke

Local Search Engine Marketing and Optimization
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November 14, 2007

Where is My Business?

  

I’ve finally launched a website that has been in my mind for some time now. The site is pretty self-explanatory (I hope) and will hopefully increase my client base.

WhereIsMyBusiness.com

So how will I market a site that’s already got a saturated and very competitive market? Easy. I’ll start local. For those that read my site often, you probably know that I love local SEO. It’s easy to do, and the competition isn’t usually fierce.

In particular, I intend on purchasing two vinyl stickers for my two vehicles. These will simply say something like

Why Can’t I Find Your Business on Google?
WhereIsMyBusiness.com

I think that will get the attention of the right people, and non-business owners will probably ignore it. It’s intriguing enough that the business owners that are currently paying AT&T or Yellow Pages a ton of money will hopefully check it out.

Next, I’ll purchase some postcards (and get a bunch free) with the same or nearly the same slogan. I’ll send them to all the businesses in my town (approximately 700) and see who bites. I’ve already gone down to city hall and purchased a business listing, which lists all businesses registered in my city limits. It cost me $3.20.

I’ll purchase a box at the local UPS store, which will give me a real street address. I can then add that street address to Yahoo Local and a bunch of other sites as well (for free!).

I’ll start (actually, I already have) a link building campaign, adding my URL to directories around the ‘Net. I’ll get my writer buddy to write me up a quick 500 word article that I can post to a few bazillion article websites for backlinks, mostly targeted to the St. Louis area (that’s the largest metropolitan area near my business).

Last, I’ll advertise on some other local community sites. There are a few out there for my town, and I’m sure I can get some of those ads really cheap.

Got some more ideas? I’d love to hear them.

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Posted by: Will and tagged in SEO, local marketing | |

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