There’s a nice writeup today on Yahoo Finance about Search Engine Reputation Management (SERM). While the article is written primarily for those seeking jobs, it still gives a solid foundation on how to start towards getting rid of those search results you don’t want showing when your name is Googled.
Probably the only thing I’d add to their article is that if you own a business, don’t forget about checking into SERM for your business name and all common misspellings thereof.
