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When putting up a website, there are a few modifications to the .htaccess file that you should consider.

1. Your site usually has two defaults that work:

• http://yoursite.com
• http://www.yoursite.com

Now, that’s cool that you can get to it two ways. Problem is, the search engines see this as two separate websites, both with the exact same content. Problem. You definitely want to avoid the duplicate content penalty. So, to fix that, we need to add a few lines of test to your .htaccess file.

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Here’s the PowerPoint I used at the business luncheon I spoke at yesterday. If you ever find yourself needing to do a quick down-n-dirty SEO presentation to a bunch of business owners that haven’t a clue, this’ll give you a head start.