Comments on: Fifteen Minutes to Explain SEO http://www.willhanke.com/2007/05/17/fifteen-minutes-to-explain-seo/ Saint Louis MO Search Engine Marketing and Optimization Thu, 12 Jan 2012 12:04:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian http://www.willhanke.com/2007/05/17/fifteen-minutes-to-explain-seo/comment-page-1/#comment-120 Brian Wed, 30 May 2007 14:55:41 +0000 http://www.willhanke.com/2007/05/17/fifteen-minutes-to-explain-seo/#comment-120 If I had 15 minutes and was starting from bare bottom, I work off of the following outline: What is SEO SEO is the manipulating of various factors to increase the likelihood of a webpage ranking in search engine results for relevant queries. Value of SEO Explain some potential marketing benefits of ranking highly such as increased traffic, increased probability of a visitor clicking on your page in the SERPS etc. SEO has two types of factors: onpage and off-page On-page are elements within your site itself such as tags and textual content Off page are elements such as incoming links, anchor text, link contextual relevance Conclusion Quick wrap up briefly recovering your key points above. Then let the Q&A flow naturally. Giving presentations like this would probably do alot to raise the popular perceptions of SEOs, perhaps a solution to my post at [linkdrop] http://www.caydel.com/increasing-the-profile-of-the-seo-industry/ [/linkdrop] If I had 15 minutes and was starting from bare bottom, I work off of the following outline:

What is SEO
SEO is the manipulating of various factors to increase the likelihood of a webpage ranking in search engine results for relevant queries.

Value of SEO
Explain some potential marketing benefits of ranking highly such as increased traffic, increased probability of a visitor clicking on your page in the SERPS etc.

SEO has two types of factors: onpage and off-page
On-page are elements within your site itself such as tags and textual content
Off page are elements such as incoming links, anchor text, link contextual relevance

Conclusion
Quick wrap up briefly recovering your key points above.

Then let the Q&A flow naturally.

Giving presentations like this would probably do alot to raise the popular perceptions of SEOs, perhaps a solution to my post at [linkdrop] http://www.caydel.com/increasing-the-profile-of-the-seo-industry/ [/linkdrop]

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