You’ve been invited to speak at a business luncheon on the topic of SEO/SEM. You have 15 minutes to speak, and then a 5 minute Q&A. You want to get customers, or at least get your point across.
How do you do it? What subjects to you touch on? How do you present it?
Yesterday I got a local newspaper in the mail, and as usual I just glanced through it. As you may know, I’m in the middle of launching a local niche site that promotes a particular local service, so I’m always interested in seeing what ads are in the paper.
As I glanced through, I noticed an article titled “When obtaining automobile repairs, follow these tips to protect yourself“. Now, I’m not interested in auto body, but the placement of this article was a little odd. For a local paper, this article just didn’t fit. It was really generic, mentioning things such as getting multiple bids, etc.
So I fired off a quick email to my friend, a public relations and publicity guru, asking him about the article.
“Yep, that would be PR from the Coalition Against Insurance Fraud,” he replied. “The difference between an article like this and a standard press release is that it’s pre-packaged — basically an unsolicited, ready-to-print article.”
Oh realllyyyy??
