I’ve written quite a bit in the past on one way backlinks, so I’m not going to go through it all again. However, one very popular way of getting these gems is to submit your site to various online directories. Finding these directories can be hard, particularly if you are promoting a very niche product.

Enter One Way SEO Backlinks - a site that gathers all the hot directories for us in one place. Now all we have to do is join this great service (its FREE) and submit to our hearts delight.

Other ways to get backlinks include article submission and purchased links. We’ll tackle those in the future.

If you’re just starting out in SEM, a great way to get started is to find a local business that will pay you for leads. I mean a real, brick & mortar store that will pay you.

The reason I say that is because it is a good way to make some money, and you can rank for local terms fairly easy. Its a great way to get started in SEM and play with your rankings. Once you’re comfortable with ranking for local terms, take on a term that has half a million results. You’ll be surprised that with a little finesse you can rank for that as well.

This post should be of interest to those of you delving in SEO (aren’t we all at some level?) to help better target your SERPS. In particular, I’d like to talk a little about targeting your SERPS for phrases that don’t even appear on your website. Is this possible? You bet.

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You’ve been invited to speak at a business luncheon on the topic of SEO/SEM. You have 15 minutes to speak, and then a 5 minute Q&A. You want to get customers, or at least get your point across.

How do you do it? What subjects to you touch on? How do you present it?

Yesterday I got a local newspaper in the mail, and as usual I just glanced through it. As you may know, I’m in the middle of launching a local niche site that promotes a particular local service, so I’m always interested in seeing what ads are in the paper.

As I glanced through, I noticed an article titled “When obtaining automobile repairs, follow these tips to protect yourself“. Now, I’m not interested in auto body, but the placement of this article was a little odd. For a local paper, this article just didn’t fit. It was really generic, mentioning things such as getting multiple bids, etc.

So I fired off a quick email to my friend, a public relations and publicity guru, asking him about the article.

“Yep, that would be PR from the Coalition Against Insurance Fraud,” he replied. “The difference between an article like this and a standard press release is that it’s pre-packaged — basically an unsolicited, ready-to-print article.”

Oh realllyyyy??

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When I first jumped into PPC, I was all excited to get clicks to my affiliate site. I was disillusioned to think that everyone that visited my site would click through and apply for whatever it was I was presenting them. Boy was I wrong.

Not only did they not click through, but I was paying a fortune for those no-good clicks.

So how can I get people to my site without paying so much?

Well, start by targeting the third or fourth spot in PPC. (more…)

Since the majority of my readers are just getting started in SEM (as in 2 years or less in the biz), its important that you, the reader, start rubbing elbows with some of the people that have been around for a while.

An easy way to do just that, and promote yourself at the same time, is to use LinkedIn. (more…)