May, 2007

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One Way Backlinks

Thursday, May 31st, 2007

I’ve written quite a bit in the past on one way backlinks, so I’m not going to go through it all again. However, one very popular way of getting these gems is to submit your site to various online directories. Finding these directories can be hard, particularly if you are promoting a very niche product.

Enter One Way SEO Backlinks – a site that gathers all the hot directories for us in one place. Now all we have to do is join this great service (its FREE) and submit to our hearts delight.

Other ways to get backlinks include article submission and purchased links. We’ll tackle those in the future.

Posted in Marketing, SEO, beginner sem | No Responses »

Promote Local

Tuesday, May 29th, 2007

If you’re just starting out in SEM, a great way to get started is to find a local business that will pay you for leads. I mean a real, brick & mortar store that will pay you.

The reason I say that is because it is a good way to make some money, and you can rank for local terms fairly easy. Its a great way to get started in SEM and play with your rankings. Once you’re comfortable with ranking for local terms, take on a term that has half a million results. You’ll be surprised that with a little finesse you can rank for that as well.

Posted in beginner sem, local marketing | No Responses »

Targeting Your Competition (Without Mentioning Them)

Friday, May 25th, 2007

This post should be of interest to those of you delving in SEO (aren’t we all at some level?) to help better target your SERPS. In particular, I’d like to talk a little about targeting your SERPS for phrases that don’t even appear on your website. Is this possible? You bet.

Click to continue »

Posted in Marketing, SEO, beginner sem | No Responses »

Fifteen Minutes to Explain SEO

Thursday, May 17th, 2007

You’ve been invited to speak at a business luncheon on the topic of SEO/SEM. You have 15 minutes to speak, and then a 5 minute Q&A. You want to get customers, or at least get your point across.

How do you do it? What subjects to you touch on? How do you present it?

Posted in SEO, local marketing | 1 Response »

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